CARE National Conference

CARE National Conference brings together a diverse group of dedicated individuals for three days of learning, connection and action to advocate for foreign assistance for CARE’s programs that focus on alleviating poverty worldwide.

I was provided the CARE and CARE Action! Brand guides, the conference logo and an initial save-the-date designed by the client and asked to evolve the branding for the conference with those items incorporated. Using evocative photography to connect the audience with the cause and elements from both parent brands, I designed a full suite of event collateral including an event brand guide, posters, signage, way-finding, window clings, floor clings, large-scale wall graphics, a 50 foot-long commitment wall, presentation template, screen graphics for speakers and live sessions, pop-up banners featuring CARE’s initiatives and achievements, interactive elements, social media graphics, email headers, speaker instruction guides, among other items.